A touch of style and class
Sep03

A touch of style and class

Style sheets are one of those things that are easy to abuse. When used correctly, they can really help you when optimizing a site.  To abuse the use of style sheets is simple. All you have to do is make your H1 tag the same as your normal text style to try and make the crawler (search engine software) think that all your text is important. The trouble is crawlers are better than they used to be. They figured out that nobody has a header that lasts 8 paragraphs.  The proper use of the H1 tag is your main page header.  For example, this page is “A touch of style and class”. Sub headers like “A touch of style and class” should use the H2 tag and your content should always be normal text. Don’t be shy Never, no matter how tempting it is don’t make any text hidden by use of style sheets or any other method because your site will be bumped.  Also do not make the folder that your style sheet is in hidden or private because, if the web crawler can’t read your style sheet, it’s not going to trust that everything is...

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Status Symbol
Aug21

Status Symbol

Page Rank If you have downloaded Google’s toolbar, you will see a bar at the top of each page which gives you a rating from 1 to 10 of how Google ranks your site. Google describes PageRank: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page’s importance. Some search engine companies think that getting a high page rank means you are going to be listed higher in the search.  This is not the case.  In fact, it couldn’t be further from the truth.  What this little bar indicates is simply how important Google sees your site and it makes that judgment on the quality of sites that link to you. The single most important thing about your site is not page rank, it is not how many incoming links you have and it is not how long your site has been up. It is your content, plain and simple. If your content matches the search criteria, then you will be listed.  The more relevant content you have, the higher your site will be listed. There are a lot of sites listed in the number one spot that don’t have any page rank. http://www.seo-consultant-specialist.com/ is as I’m writing No1 for the term “seo...

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