Seo >Start Here
Oct15

Seo >Start Here

Introduction to SEO When SEO started, SEO wasn’t called SEO. It was best described by those who practiced it as a form of hacking. The early search engines weren’t the best , so it was relatively easy to figure out their sorting algorithms. There was a time when Infoseek’s algorithm was almost entirely based on keyword density and keyword position. I’m sure many  SEOs remember those days with a sense of nostalgia. It was more of a pure technical pursuit back then. As search engines got more sophisticated, and more money flowed online, the nature of the game changed. SEO moved beyond technical hacking to an exercise in making connections. In Googles early days, you could build a couple of high PR (Page Rank) Links and that was enough to get you ranking top ten. (Click here is you want to read the current status on PR) Add a few more if you really wanted to go hard.  It’s clear to see we haven’t completely left the era of High PR but it’s clear to see their has been a shift away from this method. Today a holistic approach is required to capitalize on SEO. Get your head round current SEO If you’re starting out in SEO now, Don’t try and cover it all at once it’s going to take a while. It helps to understand the big picture first. The reason people engage in SEO is about making money, Driving visitors to your site, Building your online presence, and increasing your search ranking. They want people to connect with them, rather than their competitors. They want people to find their web site. They want people to do this so they can convert these people to buyers, of their goods, their services, or their ideas. If a site were only to rank, on keyword terms no-one searched for, or that weren’t directly applicable to the objectives of the business, then the SEO work is largely useless. So SEO isn’t solely about rankings. The rankings must translate to something tangible. In most cases, this means gaining qualified visitor traffic. A low bounce Rate To get this traffic, a site must do more than rank, a site must appeal to visitors. To appeal to visitors, the SEO must first understand them. Once the SEO provider understands what is available to the visitor and what the aim is of the Employer of the SEO provider, relevant traffic can be driven to he relevant sections of a site. If for instance we are providing SEO for a company that sells Crockery there’s no point providing quality seo for plates and the visitor arriving at...

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Exclude Internal Traffic from google analytics
Sep19

Exclude Internal Traffic from google analytics

Are you actually getting 10000 hits a month or is that traffic coming from your own home or office? The most frequent visitor to your website as you get started is you and or people from your own intranet (that pretty much means anybody on your wifi, or Ethernet network). When your trying to build your content to improve your page rank in google, bing , and yahoo you will be revisiting your site to check keyword density, content alt tags the list goes on, when you are doing this you will be creating false visits to your website. This will give you bias data when analysing your new campaign! If you are running a blog site,  cms site or an e commerce site that means you have to visit your site regularly to update the content. Every time you visit your site you are adding false hits to your analytics data. Start by going to Filters in your Google Analytics and click Add Filters. Up pops the normal filter form. Following the example below, placing your own IP address into the field, add it to what ever profile you want. Now all internal traffic is gone. If you don’t know your i.p address click here. This method is not a silver bullet , howver it will filter out those results you are generating from your usual access point to the...

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Incoming!
Sep26

Incoming!

Don’t believe a word you hear about incoming links, the quality of the link or anything to do with link exchange because the truth is; it doesn’t really matter how many links you have to your site and what sites link to you. What does matter is the way the sites link to you and how often new links show up to your site. If you wake up tomorrow and, overnight, 1 million other sites decided to link to you, that would not affect your position in any way (what it may do is hurt your listing because it will look like spam). Here is how links work for you: If you are a boat builder and another boat builder site links to you, that will give you a boost because you are being linked to a site that has some relevance to yours. If your site sells traditional jukeboxes and the link to your site is like this traditional jukeboxes that will give you a boost because the link is a search term. If you acquire new links slowly over the course of time, that will give you a boost because it looks like your site is gaining popularity. If people link to internal pages of your site, as well as your home page, that will give you a boost because it looks like you have lots of pages of relevant...

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Fresh
Sep20

Fresh

No I’m not talking 80’s street. You may be able to get your site listed in the top ten within 30 – 60 days, but that’s no guarantee it will stay there. As per my previous example of pizzajim they were at Number one because we put them there but as the updates are few and far between (mostly new menus) the site has started to become a bit stale. If your site is not continually being updated with fresh content and growing, then the search engines will simply dump it in favor of newer fresher sites.  You should be adding a new page to your site every time the crawler visits and updating your old content as much as you can.  Daily is preferred, but weekly at the very least.  This will mean that the crawler will have fresh content to index and new links to explore.  Thus, it will never see your site as stale and drop...

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Frames and Flash
Sep19

Frames and Flash

The major search engines, i.e. Yahoo, Google and MSN, will all say the same thing on their web masters pages and that is “some web crawlers have difficulty reading the context of these pages”. What it doesn’t say is don’t use flash or framed pages because this is a no-no.  The reason why I want to make that clear is a lot of SEO’s will try and tell you that this is a bad thing and that all your pages need to be flat static pages with lots of alt text behind your flat images.  This is not the case. We have gotten many websites in the top ten and number one spots, some of which use both flash and framed pages. Case in point search “pizza barton” in google and out of the more than three quarters of a million results our site pizzajim.co.uk comes number three (it’s slipped from number one admittedly) Some do not even have any indexable text or links on the home page.  So how do we do it?  Simple and its something you should be doing anyway. You should have an alternative version of your site which viewers with flash installed will be directed to.  For a framed site, you should also have a non-framed version for people whose browsers don’t support framed pages.  Now that you know how simple it is, here is the temptation.  Because your index page will most likely only be seen by maybe 10% of the people that come to your site, the temptation will be to flood that page with keywords and search text to get yourself bumped up the search and that will happen.  However, when you get caught (which you will), you will be dumped.  This page should only contain a stripped down version of your site and should only contain the same text content as your flash or framed...

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Keywords when is enough enough?
Sep15

Keywords when is enough enough?

When writing the copy for your site, write it for your viewer and not for the serach engines. A lot of people get tempted to use the same word or phrase over and over to try and get themselves placed first on an web search.  This is a no no move and can also get you bumped for what’s called keyword flooding.  Here are some examples: BadPizza Barton upon Humber Pizza jim is located in Barton upon Humber Nortlincolnshire, Here at piza jim we specialize in pizzas, pizza calzone, pizza stuffed crust, pizza pie. In Barton Upon Humber we feel we are the best available in barton and so strive to give the people of barton the best possible service. GoodPizza Barton upon HumberPizza Jim is located in barton upon Humber North liuncolnshire, as well as Pizzas we also serve top quality kebabs and sundries, We always go above and beyond for all of our customers, etc…….. I’m sure you notice the difference.  pizzajim.co.uk site does show up in the top ten for the search term “Pizza Barton upon Humber“.  However, that was before we wrote this article.  So how many times can you include the same search term?  That only the Search engine companies know for sure.  However, based our experience with sites we have successfully placed in the top ten, we would say no more than once every two paragraphs or once every 100...

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