Incoming!
Sep26

Incoming!

Don’t believe a word you hear about incoming links, the quality of the link or anything to do with link exchange because the truth is; it doesn’t really matter how many links you have to your site and what sites link to you. What does matter is the way the sites link to you and how often new links show up to your site. If you wake up tomorrow and, overnight, 1 million other sites decided to link to you, that would not affect your position in any way (what it may do is hurt your listing because it will look like spam). Here is how links work for you: If you are a boat builder and another boat builder site links to you, that will give you a boost because you are being linked to a site that has some relevance to yours. If your site sells traditional jukeboxes and the link to your site is like this traditional jukeboxes that will give you a boost because the link is a search term. If you acquire new links slowly over the course of time, that will give you a boost because it looks like your site is gaining popularity. If people link to internal pages of your site, as well as your home page, that will give you a boost because it looks like you have lots of pages of relevant...

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Fresh
Sep20

Fresh

No I’m not talking 80’s street. You may be able to get your site listed in the top ten within 30 – 60 days, but that’s no guarantee it will stay there. As per my previous example of pizzajim they were at Number one because we put them there but as the updates are few and far between (mostly new menus) the site has started to become a bit stale. If your site is not continually being updated with fresh content and growing, then the search engines will simply dump it in favor of newer fresher sites.  You should be adding a new page to your site every time the crawler visits and updating your old content as much as you can.  Daily is preferred, but weekly at the very least.  This will mean that the crawler will have fresh content to index and new links to explore.  Thus, it will never see your site as stale and drop...

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Frames and Flash
Sep19

Frames and Flash

The major search engines, i.e. Yahoo, Google and MSN, will all say the same thing on their web masters pages and that is “some web crawlers have difficulty reading the context of these pages”. What it doesn’t say is don’t use flash or framed pages because this is a no-no.  The reason why I want to make that clear is a lot of SEO’s will try and tell you that this is a bad thing and that all your pages need to be flat static pages with lots of alt text behind your flat images.  This is not the case. We have gotten many websites in the top ten and number one spots, some of which use both flash and framed pages. Case in point search “pizza barton” in google and out of the more than three quarters of a million results our site pizzajim.co.uk comes number three (it’s slipped from number one admittedly) Some do not even have any indexable text or links on the home page.  So how do we do it?  Simple and its something you should be doing anyway. You should have an alternative version of your site which viewers with flash installed will be directed to.  For a framed site, you should also have a non-framed version for people whose browsers don’t support framed pages.  Now that you know how simple it is, here is the temptation.  Because your index page will most likely only be seen by maybe 10% of the people that come to your site, the temptation will be to flood that page with keywords and search text to get yourself bumped up the search and that will happen.  However, when you get caught (which you will), you will be dumped.  This page should only contain a stripped down version of your site and should only contain the same text content as your flash or framed...

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Keywords when is enough enough?
Sep15

Keywords when is enough enough?

When writing the copy for your site, write it for your viewer and not for the serach engines. A lot of people get tempted to use the same word or phrase over and over to try and get themselves placed first on an web search.  This is a no no move and can also get you bumped for what’s called keyword flooding.  Here are some examples: BadPizza Barton upon Humber Pizza jim is located in Barton upon Humber Nortlincolnshire, Here at piza jim we specialize in pizzas, pizza calzone, pizza stuffed crust, pizza pie. In Barton Upon Humber we feel we are the best available in barton and so strive to give the people of barton the best possible service. GoodPizza Barton upon HumberPizza Jim is located in barton upon Humber North liuncolnshire, as well as Pizzas we also serve top quality kebabs and sundries, We always go above and beyond for all of our customers, etc…….. I’m sure you notice the difference.  pizzajim.co.uk site does show up in the top ten for the search term “Pizza Barton upon Humber“.  However, that was before we wrote this article.  So how many times can you include the same search term?  That only the Search engine companies know for sure.  However, based our experience with sites we have successfully placed in the top ten, we would say no more than once every two paragraphs or once every 100...

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A touch of style and class
Sep03

A touch of style and class

Style sheets are one of those things that are easy to abuse. When used correctly, they can really help you when optimizing a site.  To abuse the use of style sheets is simple. All you have to do is make your H1 tag the same as your normal text style to try and make the crawler (search engine software) think that all your text is important. The trouble is crawlers are better than they used to be. They figured out that nobody has a header that lasts 8 paragraphs.  The proper use of the H1 tag is your main page header.  For example, this page is “A touch of style and class”. Sub headers like “A touch of style and class” should use the H2 tag and your content should always be normal text. Don’t be shy Never, no matter how tempting it is don’t make any text hidden by use of style sheets or any other method because your site will be bumped.  Also do not make the folder that your style sheet is in hidden or private because, if the web crawler can’t read your style sheet, it’s not going to trust that everything is...

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